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Benchmarking is a strategic tool in digital design that allows for the analysis of competing or similar products to identify best practices, trends, and areas for improvement. Its goal is to optimize the user experience and create differentiated solutions based on an analysis of concrete data.
Everything about Benchmarking in Design
What are its advantages, at what stage should it be performed, how long does it take, and what results does it offer? Download our Infobyte with all the information here.
